Swipthaece- White space: Empty space, nothing occupying a given space.
Refsinsas- Sans Serif: A non serof font, vry standard, no flicks on the letters, easy to read.
Lledgn - Leading: spacing between lines of text
Gkenri - Kerning: Space between letters
Dibee- Bleed: Spaceing between images
Purpose
format
content and style
use denoted for content, and connotes for style, twice
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